“BRILLIANT IDEA”
– OCTAVIA SPENCER

JFI Productions partnered with IHeartComix, Blumhouse and Universal Studios to bring blockbuster horrorthriller MA to life with a one-night only event. A massive house party with a cast of 30 performers, including a narrative 15-minute walk-thru experience (rife with scares) and an exclusive premiere party with Octavia Spencer herself! The activation was met with rave reviews from attendees. Throughout the course of the night, 450+ guests attended the Horror House Party and nearly 100 influencer-level attendees posted during the event. (30.4M+ Reach)