MERGE MANSION
In Spring 2023, JFI partnered with Metacore to create a live immersive experience for the wildly popular mobile game Merge Mansion. Along with Reaktor, Jack Morton Worldwide, and Scout Expedition Co., JFI curated, facilitated, and managed a gamified hour-long show, heavy on surprising and delightful characters, lush and vibrant scenic designs, and escape room-esque puzzles. The experience took over an iconic 18000 square foot, 1920s mansion (the Paramour Estate) inviting high-profile guests like Pedro Pascal and Jesse Williams, as well as die-hard fans of the Merge Mansion universe.
GLASS ONION
JFI partnered with Netflix and NVE Experiential to create a bespoke Knives Out murder-mystery experience, hosted by Janelle Monae. JFI traveled from Los Angeles to Atlanta to New York City with an original murder-mystery dinner event, capturing the whodunnit essence of award-winning film GLASS ONION. This 2 hour curated and choreographed evening featured a cast of 9 (including Janelle Monae), and had a table of tastemakers (like director Rian Johnson) gasping and giggling all the way to an explosive finale.
THE TRAITORS
JFI partnered with PEACOCK, inviting guests into a treacherous and exciting world of live-action game play inspired by hit reality competition show THE TRAITORS Guests were transported to a Scottish castle, right in the heart of LA, and competed in 5 exhilarating challenges (including a thrilling hunt through labyrinthine catacombs and diving into a ball pit Loch Ness). Afterwards, guests enjoyed a themed bazaar of treats & tastings and tarot readings & watercolor portraits, rounding out this unforgettable night.
I KNOW WHAT YOU DID LAST SUMMER
JFI brought to life the Amazon Original Series I KNOW WHAT YOU DID LAST SUMMER as a mysterious, subversive, debaucherous interactive experience. The new series follows a group of teens bound together by a dark secret & stalked by a brutal killer. Guests of the experience were welcomed into a small town celebrating its graduating class, starting with an exhilarated party and culminating in a dark and twisted journey through an unforgettable 60-minute dark ride.
NOPE
JFI partnered with MONKEYPAW and Universal Studios to unveil the “Jupiter’s Claim” set from the hit summer blockbuster NOPE, on the iconic Universal backlot. With a cast of 30+ performers, JFI created an unforgettable night of games, wild-west thrills and extraterrestrial chills for invited guests and cast & crew of the film to introduce JUPITER’S CLAIM, a now-permanent part of the Universal Studios tour.
HALLOWEEN KILLS
In conjunction with the press junket for the premiere of HALLOWEEN KILLS, JFI partnered with Universal to bring this iconic IP to life. JFI presented a killer Halloween loaded with scares, stunts, and atmospheric SPX. The iconic Colonial Drive on the Universal backlot was transformed into Haddonfield. Guests boarded the backlot tram & went on a guided 25 minute hunt for Michael Myers on a carnage-filled trick-or-treated-to-death suburban street, culminating in a showdown with the Shape himself. The 2 day event garnered over 21M impressions!
THE CONJURING: THE DEVIL MADE ME DO IT
In partnership with The Visionary Group, JFI produced a premiere outdoor guided experience for Warner Bros.’ THE CONJURING: THE DEVIL MADE ME DO IT. Transforming the trails of Franklin Canyon Park into the foreboding “Devil’s Woods,” JFI took guests on a cinematic 15-minute thrill-ride filled with the film’s robust score, trademark scares, and live demonic possessions. Creating a screen-worthy outdoor journey on-foot, JFI provided an innovatively intimate and successfully safe event during the height of the pandemic.
NOBODY
NOBODY ESCAPES brought the Universal Pictures’ box-office hit, Nobody, to life. Guests drove up & down “Wisteria Lane,” following a suburban vigilante as he took down the bad guys in a stunt-filled, high-octane lights-&-sound extravaganza. JFI partnered with iHeartComix & stunt outfit 87Eleven to create this innovative and dynamic return to immersive entertainment for the post-pandemic world. The event resulted in over 280 social posts with a reach of 2.8M.
AMERICAN HORROR STORY 1984
AMERICAN HORROR STORY 1984 welcomed 2,500+ guests during its 4 day attraction at FX’s Fearless Forum at 2019’s San Diego Comic-Con (co-produced by Creative Riff). The narrative placed groups of five into the 80s as first-day counselors at a summer camp who soon found themselves hunted by a killer. Creatively directed by JFI, the experience perfectly captured the mood, tone, & feel of a 1980s slasher film: campy and witty, equal parts horror & humor, heavy on atmosphere and detailed environments.
MA
JFI Productions partnered with IHeartComix, Blumhouse and Universal Studios to bring blockbuster horrorthriller MA to life with a one-night only event. A massive house party with a cast of 30 performers, including a narrative 15-minute walk-thru experience (rife with scares) and an exclusive premiere party with Octavia Spencer herself! The activation was met with rave reviews from attendees. Throughout the course of the night, 450+ guests attended the Horror House Party and nearly 100 influencer-level attendees posted during the event. (30.4M+ Reach)
SUITE 19
Overbrook Entertainment approached JFI to create a personalized theatrical show for Willow Smith's 19th Birthday. Entitled SUITE 19, this 20-minute original walk-thru experience was a story-laden, scare-filled, luxuriously-outfitted journey through the Paramour Estate in Los Feliz. Featuring over 30 actors, magicians, caricature artists, palm-readers and more, the show spilled out into the party entertaining almost 300 guests over the course of the evening.